Press Releases

AGROPUR DIVISION NATREL USA TO FEATURE NEW SINGLE-SERVE, SHELF-STABLE MILK AT SCHOOL NUTRITION ASSOCIATION 65th ANNUAL NATIONAL CONFERENCE

Dyna Moo™ Milk and Lil’ Milk Provide Healthy, Great Tasting and Convenient Beverage Solutions for Schools and Parents

ST. PAUL, MINN. – July 11, 2011 – St. Paul-based Agropur Natrel USA, formerly known as Schroeder Company, will feature two new single-serve, shelf-stable milk products at the School Nutrition Association 65th Annual National Conference on July 11-13 in Nashville, Tenn. Lil’ Milk, a premium quality Grade A milk, and Dyna Moo™ milk – a post-workout recovery beverage that combines the natural nutrition benefits of milk with dynamic packaging graphics most commonly found in the functional/energy drink categories – both provide the benefits of healthy, great tasting and convenient beverage solutions for schools to offer their students.

Lil’ Milk and Dyna Moo milk are the same milk as the milk in the refrigerated section of grocery stores except that they are aseptic shelf-stable milk which means that thanks to aseptic technology – a combination of ultra-high temperature pasteurization and sterilized packaging – a sterile atmosphere is maintained within the container so you can store Dyna Moo milk and Lil’ Milk for up to 9 months without refrigeration, making it very convenient for schools to stock and not have to worry about spoilage. Both are available in white and chocolate flavors.

Lil’ Milk and Dyna Moo milk contain all of the same 9 important nutrients found in refrigerated milk: Calcium, Vitamin D, Phosphorus, Riboflavin, Protein, Vitamin B-12, Potassium, Vitamin A and Niacin. Calcium, Vitamin D and Potassium are 3 of the 4 nutrients most likely to be missing in American diets. Both Lil’ Milk and Dyna Moo milk are packaged in juice box-like packaging with a straw for easy consumption. There are no preservatives and both products are hormone-free. Schools are continuing to search for healthy meal options for students and 95 percent of moms are encouraging their kids to drink more milk. Lil’ Milk and Dyna Moo milk are the ultimate convenient beverage solutions for schools and parents by giving schools the opportunity to serve students a healthy beverage as an anytime snack and lunch option while addressing parents’ concerns of having a nutritious and convenient beverage solution for their children. In addition, studies suggest that low fat chocolate milk has the right mix of high-quality protein and carbs to help athletes recover, and build and refuel muscles after exercise. (Source: Q3, 2010 Consumption Tracker, MilkPEP). Dyna Moo chocolate milk with its distinctive-looking cow mascot running and tag line of “Rebound. Recharge. Recover” reinforces Dyna Moo as an ideal recovery beverage for schools to serve their student athletes following practices and games and its shelf-stable quality makes it convenient for parents to pack in their kids’ sports bags.

To learn more about Lil’ Milk and Dyna Moo milk and where you can find it, go to www.agropur-us.com and facebook.com/dynamoo.

About Agropur Division Natrel USA

Agropur Division Natrel USA is a dairy contract packaging company and complete fluid dairy processor with facilities in Minnesota and Michigan. The company’s state-of-the-art facilities produce a wide range of products including Schroeder brand dairy and beverage products, Parmalt brand of shelf stable milk (the leading brand of shelf stable white milk in the U.S.), and Natrel Lil’ Milk brand shelf stable milk. Utilizing the latest production methods and technology, Agropur Division Natrel USA produces products that are served in homes and foodservice locations around the U.S. and Latin America.

In 2008, Schroeder Company became part of Agropur Cooperative, a leading manufacturer of dairy products in Canada. Agropur is continuing the quality reputation of the Schroeder Company. Officially known as Agropur Division Natrel USA, the Schroeder legacy still exists through the great tasting products, its people, expertise and well-known brands.

Media Contact:
Becky Bailey
Carrera Communications
612-309-7149
bbailey@carrerainc.com